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Lockstep

Lockstep’s founders research the market and invest their own money. Members get access to everything: the research, the exact trades and how the portfolio performs.

I named it for that idea, so members invest in lockstep with the founders. The mark is two loops locked as one, showing the rhythm between them: Lockstep researches and trades, members follow. A pattern of small steps runs through everything, and a quiet navy and sand palette gives a young firm the calm of an established one.

Role
Brand
Year
2022
Output
NamingBrand IdentityBrand GuidelinesApplications
Lockstep logo: Investing Made Simple.
Logo
Lockstep brand vision guide cover
Brand vision guide
How it works: Research, Invest, Communicate, Assist
How it works
Lockstep abstract mark
Abstract mark
Lockstep logotype
Logotype
Lockstep logotype lockup with Investment Consulting
Logotype lockup
Primary font: Amiri
Primary font
Secondary font: Inter
Secondary font
Lockstep colour palette
Colour
Lockstep dotted step pattern
Pattern
Lockstep website on phone and tablet with stationery
Website and stationery
Lockstep office sign and badges
Signage and badges
Lockstep business cards
Business cards
Next project: One Wheel