Imbella

Imbella is a reselling platform that lets people across Africa start a business from home with zero investment, selling beauty and fragrance products to their own networks.

I created the identity and its brand guide. The mark comes from African pattern making: small arrows for deliveries into the community, large arrows for its growth and prosperity. Paired colours and patterns inspired by Shwe Shwe carry it from the app and website to catalogues, social, packaging and merch.