WildWay
WildWay hosts events in nature that get people out of the city: beach hikes, silent discos under the forest canopy, ice baths and breathwork, and bespoke days for teams and brands such as IDFA and Salomon.
I created the brand, then designed and built the website in Webflow, from the hand-lettered wordmark and bright brushstroke palette to the events calendar, journal and enquiry pages.
The redesign
WildWay now runs team days and brand trips alongside its open events, so the concept for the next site is built around three paths: teams, brands and open events. Each gets its own page, proof from past work and a short enquiry form, so every visitor finds the WildWay that fits them.